HOW TO WRITE RELATABLE AND READABLE CONTENT

by - August 04, 2018



I've recently stopped posting monthly highlights.  I noticed some other bloggers didn't, which would leave them with room for another post to advertise.  I thought personal posts were bad, because you're supposed to be teaching your audience something, right?

Wrong. 

I LOVE reading personal posts, finding out what's going on in the bloggers life and I don't even care if there is a specific moral I'm going to take away.  I simply enjoying getting to know them.

When I post about how blogging has affected my life you gave me some wonderful feedback.  You really enjoyed the post, showering me with comments and page views. 

Why?  Because people like to relate.  

Everyone likes to feel like they are part of something, something bigger than their selves, and relating to others is the key to feel that way.

So, how do you make your blog posts more relatable?



Tip #1 | Don't Info Dump

I consider myself an underwriter.  I often struggle to create lengthy, informative posts.

Other people have no problem with this, they could ramble on for hours and never get bored.  These would be considered overwriters.

So how do you find the perfect balance?

Ask yourself these questions.

What do my readers need to know?
How long do my readers have to read this?
Can I cut back?


Now let’s tackle those questions.

What do your readers need to know?

Let’s take this posts as an example and apply that first question.

My readers need to know how to make a post relatable, yes?  Well, there are a couple elements that go into that.  How long the post is (what we’re talking about now) my target audience and how to keep it engaging. 

That’s three categories.  If you give each category 100 words, you have 300 words.  Then you need an introduction and final statement, which is another 100 each.  If you add it all up I now I a 500 word guideline.

My post could easily pass that, but I would not want my post to be any shorter.

How much time do my readers have?

First you need to know who is reading your posts.  Busy moms?  Teens on summer vacation?  Grandmas and grandpas? 

Then you can figure out the amount of time they have.  A busy mom won’t want to read a 3,000 word post.
Can I cut back?

Read your post.  Is there any information you can cut?  Are there any parts that need a little more in-detail explaining?  Really examine your posts and find out.  Try to see your post from the reader’s perspective. 
  
 
Tip #2 | Find Your Target Audience

Knowing your audience is the key to blogging.  My audience is 12-20-year-old bloggers.  Yes, very specific, but it’s true.  You, right now probably fall into either the age category or are a blogger.  And you know why?  Because that’s what my blog is about!  

I talk about blogging and the life of a teen.  So of course, that’s what my audience looks like. 

You must get to know your audience before anything else. 

Follow their blogs and social media.  Collaborate with them, read their content and always comment back.  ENGAGE WITH YOUR AUDIENCE AND THEY WILL ENGAGE WITH YOU.


Tip #3 | Keep it Interesting

Words can be so boring if they aren’t formatted properly.  You can write lovely, engaging and informative content.  But if it is all in the exact same font, the exact same color with no bolds or caps or anything to make it interesting, you will get bored.  Even now this paragraph is getting long.  You might have even skipped reading it all together.  I’ve done that many times.  I really love some blogger’s content, except for when it looks like one, mega length paragraph.  There is no variety in a long paragraph and no one was here to read a book.  So let’s change it up.

They eye demands variety in the text.  Bolds, underlines, italics, font and color are your best friend!   

Tips for Engaging Text

1.     Use lists, like this one.
2.     CAPITALIZE THE IMPORTANT STUFF.
3.     Or at least make it eye catching. 
4.     Long paragraphs are your complete enemy. 
5.     Use proper grammar.


There you have it.  Creating engaging content isn’t hard at all when you know the what and how of it.  I hope this post helped you out and, as always, comment below and add any tips you might have!


Talk to Me

What’s something you love to read about?  What do you do to keep your blog interesting?  And a random question, when did you start blogging?

~ Ella Marie

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24 comments

  1. Awesome post!!

    I do the same thing with long paragraphs! It doesn't matter if it's a blog post, a Wattpad story, or one of my favorite books--if the paragraphs turn into one big, long chunk of text, I tend to skip over them. (Although sometimes I do find myself writing long paragraphs in my book reviews. :/)

    I started blogging in March of this year, actually--so I'm still fairly new to the Blogger Universe. It was something that I'd wanted to do for a while, but I always found reasons to push it off. I'm SO glad that I finally decided to dive in and make a blog--I've had a ton of fun blogging and have met so many cool people!

    (Wow, look at me, I was just saying how I don't like long paragraphs, and then I go and write The World's Longest Comment. XD)

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    1. Thank you so much, Kara!
      Haha, they can be sooo boring, right? Wow! Aww, that's so awesome! I'm so glad you finally took the plunge and started a blog. <3
      Lol, no worries! I love long comments. ;)

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  2. I loved this!! I can totally relate to thinking personal posts were bad and then realizing that I actually like personal posts more.

    Nabila | Hot Town Cool Girl

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    1. Yay! Thanks, Nabila! I know, right? I love getting insight about people's lives and finding out what's going on.

      Delete
  3. *looks up from notes* This is some quality stuff, thank you!

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  4. Oh my word, yes! This is so, so, so true! I’m constantly worried about, "is this aesthetic? Is this relatable to a lot of people?" This post was so helpful!

    I began in late March (the 25th, to be exact) so I’m still figuring out all the kinks of blogging. But YES to the long paragraphs thing! Usually I just skip them when I read a book (you miss so. many. plot points. 0/10 recommended)

    Anyways, great post, yet again!

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    1. LOL, it's all about aesthetics here in the blogging world. XD
      Wow! I hope you've been having a great blog experience so far. Ugh, I'm so guilty of that.

      Thanks, girl! Your comment always brighten my day. <3

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  5. This was a really helpful post!! Whenever I write posts, I always think "Would I like to read this?" Coz I'm one of those people who like to read not so long paragraphs, and loves short but quality posts. I really dislike it when things that could be broken down into a few paragraphs gets smushed into one. And bad grammar! Oh my word. I don't think those people don't know, maybe they're just too lazy to correct it. Anyway, I should stop now. I don't want to make this into one gigantic unnecessary content.

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    1. YAY! I'm so glad it helped you, Starling! Oh yeah, I totally feel you. EXACTLY! Long paragraphs can be SO boring. Yeah, maybe so? Haha, I never mind long comments, though.

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  6. This was a great post, Ella! Thanks!
    Yes, big paragraphs are very hard to read :/
    I started blogging in July 2017, but wasn't really active til around Thanksgiving. ;)

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    1. Aw, I'm so happy to hear you liked it!
      Totally. I try to keep my short and engaging.
      Nice! That's so cool!

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  7. Oh wow, GREAT post Ella! So many awesome ideas - I love it all!! <3

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  8. LOVE THE POST ELLA! I stopped doing recaps because I felt that doing those once every three posts was a bit too much. I decided to go for seasonal recaps instead. But honestly I LOVE IT WHEN BLOGGERS DO RECAPS AND POSTS ABOUT LIFE because while I don't really like the idea of opening your private life to the public, sharing some things really makes you more relatable and real!

    Am I an underwriter or and overwriter, I wonder? I feel like I've always been able to reach my desired post length. What do you think?? You might be able to see it better cos you're a reader, not me XDD

    AND I'M RATHER OBSESSED WITH AESTHETIC so while mine rather sucks still I am working on it a lot :D

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    1. OH MY GOSH, THANK YOU! Yeah, that's one of the reasons I stopped, too. That's a great idea, can I please steal it?? SAME! It's so much fun to learn about what people have going on.
      Hmmm. I'm not sure. I can usually reach the length I want, but I don't ever give myself very large goals, so maybe that's why.

      OMG, aesthetics are everything. I really like yours, actually! <333

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  9. Thanks so much for this post! I know that personally I get wrapped up in stay-in-my-niche-avoid-lifey-stuff posts, but honestly it gets difficult to come up with a lesson/message to teach for every. single. post. I think more life posts are a really good idea for niche writers! They give the reader a chance to get to know the blogger.

    Your tips for writing engaging posts were great! I used to NEVER use formatting like italics, underline, and color, but now I’m finding out that I like different font sizes a lot. Thanks for sharing! Great post! :D

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    1. Aww, thank YOU for reading it! Since mt niche is lifestyle that makes it a little easier, but I would have the same troubles if I were you.
      That's great to hear! And I hope I follow them, lol. Interesting. I think my favorite is italics. I might use them a little too much. ;)

      Delete
  10. Ella, you write fabulous blog posts. And this one is gold - SO GOOD.

    yes yes yes, people want things to be relatable. That's all they want really, to be understood and heard. Blogging is best when it's done with your readers in mind.

    I've only been blogging since October, and as far as making it interesting....I try to listen to my reader's suggestions of what they'd like to see from me. I've noticed that readers actually WANT to be asked for their thoughts, so I'm always careful to phrase questions at the bottom in such a way that it provokes a response. : )

    cheers.
    k.

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    1. WOW. THIS COMMENT MADE ME SMILE SO MUCH.
      Oh yeah, that's for sure! I really live reading posts like that.

      Hey, we're blog twins! Mine was launched a little into October. I love when bloggers do that! Which is why I do the same things. XD

      Thanks for your super sweet comment, Keira!

      Delete

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